A study by ORG-GFK on the mobile phone sales in March ’05. Nokia sold 8 out of the top 10 phones and accounted for 12 of the top 20 models, followed by Samsung and Sony Ericsson with three models each while Motorola and LG had one each.
There is a marked difference in the market shares of the top three models, although the price difference between these are only about Rs 250-400. The largest selling handset is the Nokia 1100, priced at about Rs 3,047. It has a market share of about 25% in terms of volumes, and 16% in terms of value. The market share of the second highest selling model, the Nokia 1108, priced at Rs 3,301, fell by more than half to 12% (volume) and 8% (value). The third largest selling handset, the Nokia 2300, priced at Rs 3,698, had market shares of 9% (volume) and 6.8% (value).
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